w/ Dr. Chris Chippendale – Evidence-Based, Patient-Centered Communication

CF 232: w/ Dr. Chris Chippendale – Evidence-Based, Patient-Centered Communication Today we’re going to be joined by Dr. Chris Chippendale all the way from the UK. Dr. Chippendale is highly accomplished and I’m looking forward to hearing what he has to share with us with regard to his experience training chiropractors, tutoring, lecturing, and promoting evidence-based, patient-centered, ethical practice. That fits in perfectly with our brand of chiropractic.  But first, here’s that sweet sweet bumper music  

Purchase Dr. Williams’s book, a perfect educational tool and chiropractic research reference for the daily practitioner, from the Amazon store TODAY!

Chiropractic evidence-based products

Integrating Chiropractors

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OK, we are back and you have found the Chiropractic Forward Podcast where we are making evidence-based chiropractic fun, profitable, and accessible while we make you and your patients better all the way around.  We’re the fun kind of research. Not the stuffy, high-brow kind of research. We’re research talk over a couple of beers. I’m Dr. Jeff Williams and I’m your host for the Chiropractic Forward podcast.   If you haven’t yet I have a few things you should do. 

  • Go to Amazon and check our my book called The Remarkable Truth About Chiropractic: A Unique Journey Into The Research. It’s a great resource for patient education and for YOU. It saves you time in putting talks together or just staying current on research. It’s categorized into sections and written in a way that is easy to understand for you and patients. Just search for it on Amazon. That’s the Remarkable Truth About Chiropractic by Jeff Williams. 
  • Then go Like our Facebook page, 
  • Join our private Facebook group, and then 
  • Review our podcast on whatever platform you’re listening to 
  • Last thing real quick, we also have an evidence-based brochure and poster store at chiropracticforward.com

You have found yourself smack dab in the middle of Episode #232 Now if you missed last week’s episode , we talked about Adjustments For Scoliosis & Importance Of Pain Perceptions.  Make sure you don’t miss that info. Keep up with the class. 

On the personal end of things…..

My attention has been diverted. And I’m getting weary of not being able to focus, problem-solve, and grow.  Do any of us have time?

Do you have all of the time you want? I remember in the early days, I’d answer the phone. I’d make appointments and cancellations and reschedule appointments all in a paper spiral appointment book with a pencil and an eraser.  One of the long-time patients that have been with me since I was a baby chiropractor came to see me last week and we were reminiscing. He said I even played the guitar and sang him a song when he came in.  While I’m still not above that sort of behavior should patients truly and sincerely ask, I can’t remember ever doing that more than a couple of times in 24 years.

But, I must have been bored. 

I had plenty of time to sit around and play SimCity or something like that. I had plenty of time back then to be a traveling musician and call radio DJs and book my band all over the Southwest US.  Looking back today, I had all the time in the world and didn’t realize it. In one way or another, I felt pretty busy all of this time I guess. I don’t remember being particularly bored much. I guess it’s just perspective. Who knows? There was a lot of excitement because I was young and the future was wide open. I was traveling with a band from Friday through Sunday every single weekend so a lot when into that. I don’t know.

But, I definitely had a lot more time then than I do now. Whether I knew it or not.  Now, I’m super busy. 25 new patients per week as a solo doc on top of about 650 or more appointments per month will keep you a bit tied up. At some point, not yet, but at some point, patient care starts to suffer. For that reason, I’m going to hire an associate. If you are evidence-based, patient-centered, self-motivated, and ready to step in and help us grow, I’m ready to talk to you. Contact me at creekstonecare@gmail.com.

I want to get to know more about you. 

Alright, we have a guest so I don’t want to waste any more time.

Let’s get to it with Dr. Chris Chippendale. 

Dr. Chippendale helps clinicians get better results through honest, ethical, and effective communication. He’s been training DCs since 2013, both with the Royal College of Chiropractors Specialist Pain Faculty, and independent seminars throughout the United Kingdom.

Dr. Chippendale has spoken internationally on communication skills and patient-centered care and he’s currently the Lead Graduate Tutor for the Royal College and provides communication training for all UK Chiropractic graduates as part of their Post Registration Training Scheme.

He’s also a guest lecturer at London South Bank University and recently collaborated with the Royal College in the development of their new Communication Practice Standards. In 2017 he launched Patient-Centered Training to provide more educational opportunities for colleagues. Since then he’s gone on to train hundreds of DCs to effectively connect and build trust with their patients.

In 2021 he launched The Happy Patient Project, an all-new online program to help successful chiropractors level up their patient management skills. Welcome to the podcast Chris, we’ve been trying to find a spot that works for you and works for me and finally…..here we are.

How are you doing? Tell me about your life. What does a day for Dr. Chippendale look like?

What are the main differences, from what you can tell, between the American brand of chiropractic and the UK brand of chiropractic?

What qualities do you think patients are looking for in their doctor?

Just like politics or everything else in life, there are extremes and there are middles and there are normals and there are crazies. There are vitalists that most of us would like to kick while there are extremes of the evidence-based camp that need to take a long walk off of a short pier. With that in mind, where do you think Evidence-Based DCs drop the ball when it comes to patient management?

How do you go about adapting your communication to different types of patients?

What are some of the biggest myths in the profession when it comes to building a successful and ethical practice?

What makes you different from all the other practice management gurus?

I have heard that the UK has a friend of chiropractic in Prince Charles. Is that right or wrong and does it matter?

I see you posting fairly regularly in the Forward Thinking Chiropractic Alliance Facebook group and can’t think of one post that I didn’t agree with. Tell me about your Patient-Centered Training and then tell me about The Happy Patient Project. 

We all want to make a living and do profitable things but, thinking beyond that, what is your vision and hope for the chiropractic profession and how do you see yourself fitting into that?

Tell everyone how to get hold of you if they identify with you and are interested in getting to know you better and want to get connected with you. 

Alright, that’s it. Keep on keepin’ on.

Keep changing our profession from your corner of the world. The world needs evidence-based, patient-centered practitioners driving the bus. The profession needs us in the ACA and involved in the leadership of state associations. So quit griping about the profession if you’re doing nothing to make it better. Get active, get involved, and make it happen. Let’s get to the message. Same as it is every week. 


Remember the evidence-informed brochures and posters at chiropracticforward.com.     

Purchase Dr. Williams’s book, a perfect educational tool and chiropractic research reference for the daily practitioner, from the Amazon store TODAY!

Chiropractic evidence-based products

Integrating Chiropractors

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The Message

I want you to know with absolute certainty that when Chiropractic is at its best, you can’t beat the risk vs reward ratio because spinal pain is primarily a movement-related pain and typically responds better to movement-related treatment rather than chemical treatments like pills and shots. When compared to the traditional medical model, research and clinical experience show us patients can get good to excellent results for headaches, neck pain, back pain, and joint pain to name just a few. It’s safe and cost-effective can decrease surgeries & disability and we do it through conservative, non-surgical means with minimal hassle to the patient. And, if the patient treats preventatively after initial recovery, we can usually keep it that way while raising the overall level of health!

Key Point:

At the end of the day, patients should have the guarantee of having the best treatment that offers the least harm. When it comes to non-complicated musculoskeletal complaints…. That’s Chiropractic!


Send us an email at dr dot williams at chiropracticforward.com and let us know what you think of our show and tell us your suggestions for future episodes.  Feedback and constructive criticism is a blessing and so are subscribes and excellent reviews on podcast platforms.  We know how this works by now. If you value something, you have to share it, interact with it, review it, talk about it from time to time, and actively hit a few buttons to support it here and there when asked. It really does make a big difference. 


We can’t wait to connect with you again next week. From the Chiropractic Forward Podcast flight deck, this is Dr. Jeff Williams saying upward, onward, and forward.



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About the Author & Host

Dr. Jeff Williams – Fellow of the International Academy of Neuromusculoskeletal Medicine (FIANM) and Board Certified Diplomate of the American Board of Forensic Professionals (DABFP) – Chiropractor in Amarillo, TX, Chiropractic Advocate, Author, Entrepreneur, Educator, Businessman, Marketer, and Healthcare Blogger & Vlogger    

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