CF 247: w/ Dr. Jay Greenstein – Inspiration, Experience, Passion, and Progress Today we’re joined by the one and the only, Dr. Jay Greenstein, He’s going to share some amazing insight and you’re going to love every bit of it.  But first, here’s that sweet sweet bumper music

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OK, we are back and you have found the Chiropractic Forward Podcast where we are making evidence-based chiropractic fun, profitable, and accessible while we make you and your patients better all the way around.  We’re the fun kind of research. Not the stuffy, high-brow, look down your nose at people kind of research. We’re research talk over a couple of beers. I’m Dr. Jeff Williams and I’m your host for the Chiropractic Forward podcast.   If you haven’t yet I have a few things you should do. 

  • Go to Amazon and check our my book called The Remarkable Truth About Chiropractic: A Unique Journey Into The Research. It’s excellent educational resource for you AND your patients. It saves you time putting talks together or just staying current on research. It’s categorized into sections so the information is easy to find and written in a way that is easy to understand for everyone. It’s on Amazon. That’s the Remarkable Truth About Chiropractic by Jeff Williams. 
  • Then go Like our Chiropractic Forward Facebook page, 
  • Join our private Chiropractic Forward Facebook group, and then 
  • Review our podcast on whatever platform you’re listening to 
  • Last thing real quick, we also have an evidence-based brochure and poster store at

You have found yourself smack dab in the middle of Episode #247 Now if you missed last week’s episode , we talked about Healthcare Utilization for Spine Pain & Sensorimotor Retraining on Pain Intensity. Make sure you don’t miss that info. Keep up with the class. 

On the personal end of things…..

We are stil in the back to school doldrums around here. Slower than I want to be. What do you tell yourself when you’re slow at the clinic? Do you panic? If I were brand new in practice, I might. Hell, if a slowdown lasts too long, I still panic.  But its healthier to understand the ebbs and flows, the peaks and the valleys, and the ups and downs. It just is and I can set my watch by the back to school slow down. It’s every single year. Without fail.  So, I settle down and say to myself, ‘Hey self…it’s OK. You didn’t get caught kicking the mayor’s dog. The whole city isn’t mad at you. You have a well-established clinic with hundreds of five star reviews and thousands of happy patients. Some of which you’ve changed their lives. So chill the hell out, take advantage of the extra time, and get some stuff done.” And that’s what I’m doing. 

A new opportunity has arisen for me recently. It’s with a company called Woodway which makes the most amazing treadmills and also distribute equipment made by an Italian company called Technobody. You will be hearing more and more about this coming up but they have signed me on as a representative. I will be talking more and more about the piece of Tecnobody equipment I’ve had in my office for a couple of years. It’s amazing and can test proprioception, concussion disorders, balance training, shoulder rehab, movement evaluation, and more. It’s called the ISO-Free by Tecnobody. If you’re interested in learning more, email me at so I can show you more and get you going on it.  On a different note, have you noticed that the gremlins tend to sneak in over the weekends? How does that happen exactly? We showed up at work this Monday and the alarm panel at the front door was hanging off of the wall, the mailbox for the whole office complex we are in was broken into and emptied out, the credit card machine wasn’t working, and everyone was losing their minds.  Some Mondays are just made out of spending the morning putting everything back together after the weekend Gremlins are done making a mess.  But, we are entrepreneurs and basically nothing can stop the steamroller.  That’s enough of that, I can’t wait to get to our guest today.

We are joined by the one and only….Dr. Jay Greenstein. I’m fortunate enough to have gotten to know and become good friends with Jay and if you’ve never seen him speak at an event, stop messing around and seek him out. You will learn. Not only is he dynamic but he’s just got this amazing vibe that makes everyone welcome and comfortable and glad they came.  We’ll probably talk about it as we get into it a little bit but Jay and I are both in Dr. Kevin Christie’s MCM Mastermind group that you’ve heard me mention so many times on this podcast. Jay was also the presenter at the first Mastermind in January in Del Ray Beach and I was just blown away.

Jay understands so much more about running and managing his businesses aned employees than I’ll ever know.  Since then, I got to spend a weekend with Jay at the ChiroTexpo event in Frisco, TX back in June and then I was fortunate to spend another wild and crazy Mastermind weekend with Jay and the crew in Sarasota, Florida back in July.  I’m just saying, you folks are in for a treat right now and are going to love this interview so let’s get into it.  Let me start by giving Jay a proper intro here. Drum roll and everything. 


Dr. Jay is the founder and CEO of Kaizenovate, a technology company that builds custom mobile apps for chiropractic practices helping doctors improve outcomes and income.  He is also the founder and CEO of the Kaizo Health Companies. The Kaizo Health companies are comprised of: ·      Kaizo Health is a multilocation chiropractic and rehabilitation practice.  ·      KaizoX is a sports performance and personal training company.  ·      And Kaizo Clinical Research Institute is a 501-c3 non-profit that runs clinical trials to identify best practices. The Institute is part of a large multi-year NIH study evaluating emerging Healthtech interventions for musculoskeletal conditions.    Dr. Jay is a task force member for the Future of Chiropractic Strategic Plan and is the current Chairman the ChiroTech Consortium Workgroup. His is also the chairman of the Federation of International Chiropractic du Sport’s World Olympians Scholarship Program. He is immediate past Chairman for the Clinical Compass,   


Dr. Greenstein is a sought out international speaker and consultant, teaching evidence into practice, leadership, business management and emerging technologies. Dr. Greenstein sits on multiple advisory boards in healthcare and technology. 

  1. Jay, where in the world are you today?
  2. Since being a chiropractor isn’t always the most obvious choice for many of us, I love to hear how it came about for you. Tell me why did you become a chiropractor?
  3. Now the last time we were together was in Sarasota at the MCM Mastermind. You were leaving that weekend to travel to a St. Petes for a few days on the beach and then you were going to Santa Fe, New Mexico for a chiropractic retreat. I want your life. So, tell us about your companies. Give us the layout of everything you have your digits into today and what allows you the freedom to travel and do the things you do?
  4. That kind of takes me into the question, with you being like the Energizer bunny and all over the place from day to day, what is it that motivates you and drives you and keeps you so on top of what you’re doing?
  5. On this podcast, we have a spotlight or focus each week on 2-4 research papers. I know you and your team have been involved in conducting your own research projects. Can you share some of that with us?
  6. What would you say has been your biggest obstacle you’ve encountered in your career and how were you able to resolve it?
  7. Tell me about your involvement with Clinical Compass. 
  8. At this point in your career, you have 4 practices, a tech company, speaking opportunities, and on and on and on. At this point, what is your motivating factor to be a part of the MCM Mastermind group that I’m in with you?
  9. What, so far, has been your biggest impression or lesson or takeaway from the mastermind this year. 
  10. You can speak on so many topics at the conferences and seminars around the country. What would you say is your favorite topic to speak about?
  11. What have been the biggest lessons you’ve learned in your career?
  12.   is on the down hill and doomed. Some say that enrollment in the schools is up. What do you see as being the future of our profession?

Alright, that’s it. Keep on keepin’ on. Keep changing our profession from your corner of the world. The world needs evidence-based, patient-centered practitioners driving the bus. The profession needs us in the ACA and involved in leadership of state associations. So quit griping about the profession if you’re doing nothing to make it better. Get active, get involved, and make it happen. Let’s get to the message. Same as it is every week. 

Store Remember the evidence-informed brochures and posters at   

Purchase Dr. Williams’s book, a perfect educational tool and chiropractic research reference for the daily practitioner, from the Amazon store TODAY!

Chiropractic evidence-based products

Integrating Chiropractors

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The Message I want you to know with absolute certainty that when Chiropractic is at its best, you can’t beat the risk vs reward ratio because spinal pain is primarily a movement-related pain and typically responds better to movement-related treatment rather than chemical treatments like pills and shots. When compared to the traditional medical model, research and clinical experience show us patients can get good to excellent results for headaches, neck pain, back pain, and joint pain to name just a few. It’s safe and cost-effective can decrease surgeries & disability and we do it through conservative, non-surgical means with minimal hassle to the patient. And, if the patient treats preventatively after initial recovery, we can usually keep it that way while raising the overall level of health!

Key Point: At the end of the day, patients should have the guarantee of having the best treatment that offers the least harm. When it comes to non-complicated musculoskeletal complaints…. That’s Chiropractic!

Contact Send us an email at dr dot williams at and let us know what you think of our show and tell us your suggestions for future episodes.  Feedback and constructive criticism is a blessing and so are subscribes and excellent reviews on podcast platforms.  We know how this works by now. If you value something, you have to share it, interact with it, review it, talk about it from time to time, and actively hit a few buttons to support it here and there when asked. It really does make a big difference. 

Connect We can’t wait to connect with you again next week. From the Chiropractic Forward Podcast flight deck, this is Dr. Jeff Williams saying upward, onward, and forward.

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About the Author & Host Dr. Jeff Williams – Fellow of the International Academy of Neuromusculoskeletal Medicine (FIANM) and Board Certified Diplomate of the American Board of Forensic Professionals (DABFP) – Chiropractor in Amarillo, TX, Chiropractic Advocate, Author, Entrepreneur, Educator, Businessman, Marketer, and Healthcare Blogger & Vlogger

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